Sound branding

Sound Branding - how your company sounds

Sound branding is about linking sounds or acoustic elements in general with a brand or product. The goal is to enable a holistic experience of the brand with the various senses.

Sound branding

What is the benefit of sound branding?

A large number of companies place an enormous amount of importance on an appealing exterior or extravagant design when building and spreading a brand or product (for example, through advertising).

But only the right sound (audio logo) leads to a connection to the product or brand on an emotional level. This has the effect that the brand (the product) is given a much stronger identity and is therefore much better remembered.

Commonly known examples of a successful sound branding include the very short, catchy piano line in Telekom's advertising or Apple's sound when booting up the computer. Apart from purely musical audio logos, striking sounds or noises can also be used for sound branding.




Audiologo - Demos

Eternity - Audiologo floating and positive - mobile operator, computer industry, technology



Future is Now - Audiologo futuristic and modern - technology, science, automobiles



Crazy Robot - Audiologo cheeky and lively - sports, radio, electrical store



Is it worth the Composition of your own audio logo?

It is always advantageous to enhance one's brand or product with a coherent, positive audio logo, as this can increase overall advertising effectiveness.

Make a request for an exclusive audio logo here


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    Note: You can revoke your consent for the future at any time by sending an e-mail to info(at)terrasound.de.
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Procedure of an audio logo production

  1. Fill out request form
  2. Telephone consultation regarding the desired effect and musical direction
  3. Pre-production of three audio logos
  4. Determination of an audio logo / a direction, agreement on change requests, adjustments
  5. Finalization of the audio logo in the format: WAV, 44.1kHz, 16Bit, stereo as well as MP3 (192kbps)
  6. Sending by e-mail

For questions I am available at any time - also by telephone under +49 (0)30 – 96 60 14 18.

You are looking for suitable Royalty free music for your image and product films?

Then you best visit directly the MUSIC CATALOG. Divided into different genres, you'll find all the music you can use as background music and license directly online.


Help & Support

Your contact person

for licensing, composition and telephone announcements:


Dag Reinbott
Managing director / composer

+49 (0)30 - 96 60 14 18
info [at] terrasound.de


Dag Reinbott
 Contact & Support

Your contact person

for licensing, composition and telephone announcements:

Dag Reinbott
Managing director / composer

+49 (0)30 - 96 60 14 18
info [at] terrasound.de
Dag Reinbott
  Contact